Social Media Strategy

A social media strategy is a plan for how you will use social media tools to promote and grow your business.  We work with you to identify the business goals you want to work on, such as  exposure, capturing new business leads, converting existing followers to customers, keeping existing clients, promoting an event or product launch.  We also analyze your competitors to see what is working and what’s not, then develop a system for content creation, essentially a roadmap for the types of content to post on each channel, frequency of posting, even best times of day to post. Prices start at $500/mo.

Social Media Management

Even with a solid social market plan, you still need the time and energy to create good content to keep your followers engaged.  Typically, you want a mix of original content and curated content from good sources that you want to share to establish your subject matter expertise.  Social Media Management is a “done for you” service that optimizes your social footprint by scheduling, analyzing, and engaging with content on your social media channels.   Prices start at $500/mo.

Community Management

When experts talk about growing an organic following, this is what they’re talking about! One of the best ways to grow your brand and your following is to engage with the community you are part of ….your fans, related businesses, practitioners that use your product or service….people who like what you’re doing and enjoy spending time with you online.  If you want to move the needle in your reach, this is the technique for you.  Prices start at $750/month.

Social Media Review

A social media review is an evaluation of your current practices in your online accounts to determine how effectively they support your brand and business goals. We look at your bios, content, website links, and an additional 5-10 critical elements to assess what is working and what you might tweak, add, or eliminate.  This is a popular stand-alone service for small businesses managing their own social media. Pricing starts at $495.

Foundation Platforms Set-up and Optimization

You probably have a Facebook personal page already, and maybe a business page, too. But what about Instagram, Twitter, Pinterest, YouTube, LinkedIn, Periscope, SnapChat? Or a business blog? Do you create live video posts? Does the thought of sorting this out make you want to run and hide?

We can help you evaluate where your potential customers spend their online time, set up and optimize your foundation accounts, and give you some tips for managing them efficiently on an on-going basis. For example, you  can set up your Facebook live videos to automatically populate a YouTube channel. Or you can set up / join  Twitter Lists and Twitter Chats for a more focused experience than the Twitter feed (which many people avoid for the “drinking from a firehose” effect). Pricing starts at $200 per channel.

Advertising and Analytics

You know that your business needs to be taking advantage of all that social media has to offer.  The fact is that the Facebook and Instagram algorithms yield lower organic reach from business pages than even a few years ago, resulting in a “pay to play” environment.  Boosted posts and sponsored ads allow you to reach potential customers that might not otherwise be seeing your message, but learning how to run Facebook and Instagram ads can be frustrating and a distraction from the time your core business demands. We work with you to define goals and budget, create and test ads, then monitor performance so that you don’t waste money on ads that aren’t working. Pricing starts at $500/month plus ad spend.

One-on-One Coaching

Coaching is great for the small business that wants to run their own social media but needs some expertise with specific skills and strategy questions from time to time.  Coaching sessions may be purchased on an hourly basis or a monthly retainer. $150/one hr; $500/4 hr; $1000 unlimited access per month